My background

A creative collaborator for over 25 years

Tap-In is led by Mike Friskney, an experienced business marketing services resource you can rely on when you need to augment your existing marketing team.

For over 25 years I have collaborated with business owners and marketing/communications professionals on a wide spectrum of marketing initiatives.

The early years

I began my marketing career working in the Toronto advertising scene. I got my start as a copywriter at Saffer Advertising where my accounts included Peoples Jewellers, Home Hardware and Black’s Photography. My next stop was FCB Canada where I created advertising for Mazda Canada, the Toronto Area Mazda Dealers and Colgate-Palmolive.

Taking the leap

In 1993 I struck out on my own providing ad agencies and companies with concept development and copywriting. As time went on, my expertise evolved from print, radio and television to include direct mail, promotions, online, video and corporate communications.

Becoming a multi-service provider

As my freelance career matured, so did my knowledge, expertise and skill set. 25 years later, my clients can not only Tap-In for copywriting but also when they need creative direction, design, project management, web development, SEO and social media advice.