Affordable Search Engine Optimization (SEO) Services

On-Page and Off-Page

If you hope to have your website pages rank well in the organic search results of Google, Yahoo and Bing you should employ affordable search engine optimization (SEO) services by Tap-In.

How a search engine works

Let’s say you enter the term “party supplies” on Google and then click search. Google immediately goes on the hunt, sorting through literally millions of website pages stored in its database, searching for the most relevant match for that search term. The more relevant a website page is, the higher it will appear in the organic search results.

Make your website more relevant with SEO

There are two main things search engines, like Google, consider when trying to determine how relevant a website page is.

1) The relevancy of what’s on your website page.
2) The number of, and relevancy of, the websites that link back to your website page.

By following basic On-Page and Off-Page SEO measures, you can improve the relevancy of your website pages and the chances of them ranking better in the organic search engine results. To make this happen employ the affordable search engine optimization services of Tap-In. Here’s what we can do:

On-Page SEO

Keyword Research
-use keyword research to determine which keyword phrases people are using as search terms to find the product or services you are offering
-determine the keyword phrases you will be targeting and designate what pages of your website they will be implemented on

Keyword Implementation
-implement the keyword phrases into the url, meta page title tags, meta description tags, content header, body content, image titles and image alt. tags of the website’s pages
-use the keyword phrases to create internal links from one page to another on your website

Off-Page SEO

To establish the quality, or PageRank, of your website pages, Google analyzes the websites that are linking back to your site. The greater the quality and relevancy of these backlinks, the better it reflects on your web page.

Back Link Research
-create a list of websites to target for backlinks

Backlink Building
-build backlinks over time, the search engines prefer a slow and steady rate of backlink growth

Monitor

-use Google Analytics (it’s free) to see how your keyword phrases are performing at delivering traffic to your website
-use a backlink checking program to monitor when you gain new backlinks to your website
-use a PageRank program to see how your website is ranking in the search results for the keyword phrases you’ve targeted

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