Using Social Media for Business Marketing

Blogging, Facebook, Twitter, LinkedIn & YouTube

These day, everyone wants to know the best social media for business. Tap-In can help you determine which social media vehicles make sense for your marketing strategy, develop a plan, get you set up and, if you wish, manage the content you need to produce.

Blogging

If you’re going to investigate using social media for business marketing, one of the first things you should consider is adding a blog to your company website. Here’s why:
1) you’ll be adding fresh content to your website which will have a positive affect on your ranking in the search engine results
2) when optimized properly a blog post can help drive new visitors to your website
3) you can maintain awareness and reinforce your expertise with your existing database of contacts, by promoting your blog posts in a monthly customer email

Tap-In can assist you with determining what to blog about, developing a blogging schedule, optimizing your blog entries; Tap-In can even ghost-write your blog entries for you.

There are over 500 million active users on Facebook. Depending on your business and target audience, Facebook can be an affective marketing vehicle. Work with Tap-In to develop your Facebook strategy, set up your Facebook presence, write your content and help promote your Facebook page.

Twitter enables users to send “tweets” or messages of 140 characters or less. You can use it to engage in conversation with, and inform, existing and potential customers about your products, services, case studies, white papers and news and drive them to your website by including a link within your tweets. You can also use Twitter for your business in other ways including: for customer feedback, monitoring your competition and for sourcing excellent reference material.

Tap-In can work with you to develop a Twitter strategy,  set up your Twitter page and write your tweets as well.

LinkedIn is a social networking site for business professionals. Both personal and company LinkedIn pages can be set up. You can also join groups on LinkedIn that allow you to share your expertise and knowledge with potential customers.

Work with Tap-In to set up personal and company pages, and a discussion group if you wish.

Why would your company want to post videos on YouTube? Because after Google, more searches are conducted on YouTube then any other search engine. That means if you’re a company that manufactures solar panels, chances are a potential customer will be searching for a video on solar panels on YouTube.

Tap-In can set up a “channel” for you on YouTube, uploading your videos and optimizing the title and description of your videos so they are more likely to get found when people conduct their search.

Tools to help you manage social media

Using social media for business marketing is a great idea, but for it to be effective it requires your time–especially when you are working with a variety of social media vehicles. Luckily there are free tools you can employ that will allow you to engage with, monitor and post content to multiple social media vehicles at once. I can advise you of which ones will be most helpful and get you all set up too.

For business marketing services, Tap-In: marketing project management, marketing copywriting services, marketing material graphic design, website design & development solutions, affordable search engine optimization (SEO) Services, using social media for business marketing and marketing training seminars.