Portfolio
A few samples of work.
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NHLPA
The NHLPA and Allstate created the Allstate All-Canadians program, a web-based initiative that provides instruction and insight from NHL pros.
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Mitchum
Real men need real protection like Mitchum. To help consumers identify whether they qualified, a campaign featuring this print ad was created.
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AFDtek
AFDtek was due for a fresh, new website that brought the ability to access product demos, case studies and white papers to the forefront.
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Flakeboard
MDF is not just for shelving and counter tops. It can be crafted into beautiful cabinetry, as this print ad for Flakeboard illustrated.
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POS Canada
POS Canada decided it was time for a new website that was more contemporary, dynamic and included a content management system.
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Interalia
This sales sheet helped Interalia inform and convince customers that their on-hold message could be more than just a musical interlude.
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Canada Tourism
To help web visitors from around the world get a taste of what it would be like, I wrote experiential accounts for 19 uniquely-Canadian outings.
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Vaughan Libraries
For their annual report, Vaughan Public Libraries wanted a theme and copy tone that was warm, friendly, inviting and dynamic.
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Buell
This print ad was created to promote a special one-day event where motorcycle enthusiasts could hop on a Buell and take it for a test ride.
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Funeral Services
Part of a print campaign to let the public know that if they want a unique funeral that truly reflects a loved one, their funeral director can help.
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World Gym
When long-established Popeye’s Gym decided to become a World Gym franchise, they included a press release in their awareness campaign.
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AFDtek
AFDtek called upon Tap-In for a fresh, more contemporary looking logo that better reflected the innovative software development they do.
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Collingwood Hospital
Rather than just report to the community, the Collingwood G&M Hospital Foundation updated the public with a series of stories.
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Eltec
Ownership change always prompts questions. To ensure their customers had all the facts they required, Eltec executed a press release.
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Runnymede
Exciting changes were taking place at the Runnymede Healthcare Centre all of which were highlighted in this inviting annual report.
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TriGreen
TriGreen merged with another company, giving them the ability to offer 4-season service. They let their customers know via a press release.
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Foresters
One of six print ads Foresters employed internally to remind their staff about the importance of keeping the information they work with, secure.
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Heinz
To promote the benefits of, and encourage the purchase of their new, upside-down format ketchup bottle, Heinz employed this sales sheet.
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The Spot
One of the hardest parts of event planning, is sourcing the right venue. With this sales sheet The Spot let clients know they can find it for you.
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Eltec
To keep customers informed of their latest projects and industry news, Eltec plugged into the power of producing a quarterly newsletter.
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Russell Investments
To help independent advisors point out the benefits of their financial products, Russell Investments had sales sheets like this produced.
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Napa
You can’t always rely on the weather to generate air conditioning service sales, so Napa helped heat up demand at auto shops with this ad.
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Collingwood Hospital
Each year the Collingwood G&M Hospital Foundation raises money so the hospital can meet its operating budget. This site tells the story.
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Weather Network
Just think, if Dorothy, from the Wizard of Oz, had consulted the Weather Network first, the forecast for her future might have been different.
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Colarossi Design
Colarossi Design desired a tag line and copy for their new website that captured their “design-that-reflects-your-business-objectives” approach.
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Airport Authority
The Greater Toronto Airport Authority introduced their new Valet Parking service to the public with a radio spot that featured a nutcracker twist.
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UCDSB
To assist them in recruiting foreign students, the Upper Canada District School Board had this sales video produced to tell their story.
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EQAO
The Education Quality Assessment Organization used this video to introduce a new Recognition of Achievement award.
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Conundrum Capital
To assist in the sales process, Conundrum Capital turned to video to help explain why their Self-Storage Fund was a wise investment.
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Bombardier
This video was produced as a sales tool to assist personnel in demonstrating the many benefits of Bombardiers Rail Services.
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OptiSolar
To inform the public about their company, the benefits of solar energy and the solar farm they were installing, Optisolar used this video.
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Fat Bastard Wine
This radio spot leveraged a unique and unforgettable brand name to create awareness and a noticeable bump in holiday season sales.
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Dufferin Concrete
To promote their latest innovative product, pervious concrete–concrete that allows water to drain through it–Dufferin Concrete chose video.
From the Blog
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Thursday, July 28th, 2011 - Where to start your website planning: Keyword Research
Friday, June 24th, 2011