QR codes for business: smart ways to use them

Posted by Mike in Blog

When used strategically, QR codes can be a valuable marketing tool. Here are some practical examples of how to make QR codes work for your business.

Add a QR code to your business card

Is your office in a tricky location? Prevent clients from getting lost by putting a QR code on your business card that leads to directions provided by Google Maps. Another way to use a QR code on your business card is to add a QR code that contains your contact information. Why? Because when someone meets you, all they have to do is scan the QR code with their Smartphone and your contact information will be automatically added to their contact database.

Add a QR code to your business’s print marketing materials

You can show your product or explain your service to a client with a brochure, but let them really see it in action by adding a QR Code to your print piece that links to a video demonstration on your website or YouTube or Vimeo channel.

Use QR codes in your business showroom

When your showroom is busy you may not have enough personnel on hand to attend to all of your customers’ at once. Have a back up plan. Put a QR code that links to an online description which details features and benefits, specs, colours, etc., beside each product.

Use a QR code at a business sales meeting

Running a sales meeting with a variety of seminars and events taking place? Make it easy for attendees to stay on top of when, where and what time things are happening by placing QR code cards that link to an online schedule, throughout the meeting location.

Put a QR code on the outside of your business’s building

Every week people drive by hundreds of different businesses housed in faceless buildings and have no idea what these companies do. One way you can introduce your business to the world is by placing a QR code that links to your website, on the outside of your building or in your window. A few curious, potential customers are bound to scan the QR code to see what your company is all about.